Brand Identity Services
Rebranding the friendliest online coffee shop.
We were tasked with revamping the branding for our favourite online coffee store, friendlybarista.com. They were looking for a fresh and more welcoming appearance to suit their name.
Our first step was updating the logo to be more approachable and choosing warm and welcoming colours for the overall aesthetic. By embracing a friendlier branding strategy, Friendly Barista is now able to better connect with its target audience and stand out in a crowded online marketplace.
By updating the visual elements of the brand across all customer touch points, including the website, social media profiles, and marketing materials we were able to ensure that its new branding is consistent, cohesive, and effective at communicating the coffee shop’s brand identity and values.
“Keegan and Creative Square has been our branding and design go to for the past 7+ years. The main reason we keep going back to him is we always absolutely fall in love with the designs, and we know this because after years of seeing the branding every day we still think they look great and convey what the brands stands for.
He’s also easy to communicate with, transparent with his answers, and does a great job really getting to know what you’re looking to accomplish with the design work.
We’ve found his pricing very fair and have taken advantage of the fact that he’s a one stop shop for everything – logos, brand identities, webpages, print media, business cards, and more!
We constantly refer Creative Square to friends who ask not only in Edmonton or Calgary, but Canada-wide, so we thought leaving a review as feedback to the amazing work only made sense!”
Owner, Friendly Barista + Fawkes Coffee