Brand Identity Services
Rebranding the heart of Whyte Avenue.
We were given the opportunity to rebrand Edmonton’s famous café and bakery, Block 1912. Tasked with modernizing the brand of this almost 30 year old award winning business, we gave it the refresher it needed without sacrificing its charm.
Filled with low hanging lights and a large exposed brick wall – this café emits a strong homey feel that its customers are gravitated towards. We wanted the rebrand to emulate the same effect. A new and modern look but with a comfortable and familiar feeling.
The results speak for themselves and the café remains a city wide treasure.
We also constructed business cards for the owners as well as management. We kept the design clean and simple.
“Based on an overwhelmingly positive word-of-mouth referral, we contracted Creative Square to lead an extensive rebrand for our 25-year-old Whyte Avenue café. We realized early on that evolving our brand to aptly reflect our company’s move into the modern era while still honouring our established (yet outdated) brand would not be an easy task. We could not be more pleased with how receptive the designers were to our vision and feedback – which resulted in a superior final product than we could have ever expected. We have since entrusted Creative Square to design our façade signage, numerous event posters, our take out packaging, and our social media banners/pictures.”
Former Owner, Block 1912