Block 1912

Brand Identity Services

Rebranding the heart of Whyte Avenue.

We were given the opportunity to rebrand Edmonton’s famous café and bakery, Block 1912. Tasked with modernizing the brand of this almost 30 year old award winning business, we gave it the refresher it needed without sacrificing its charm.

Filled with low hanging lights and a large exposed brick wall – this café emits a strong homey feel that its customers are gravitated towards. We wanted the rebrand to emulate the same effect. A new and modern look but with a comfortable and familiar feeling.

The results speak for themselves and the café remains a city wide treasure.

Block 1912 - Edmonton Cafe & Bakery
Block 1912 - Edmonton Cafe & Bakery

Updated Logo

Old Block 1912 Logo

Previous Logo

Block 1912 Mug
Block 1912 Close Up Signage
Block 1912 Display
Block 1912 Business Cards 1

Business Cards

We also constructed business cards for the owners as well as management. We kept the design clean and simple.

Block 1912 Cup
Block 1912 Emblem
Block 1912 Interior
Jorel e1693429822676

“Based on an overwhelmingly positive word-of-mouth referral, we contracted Creative Square to lead an extensive rebrand for our 25-year-old Whyte Avenue café. We realized early on that evolving our brand to aptly reflect our company’s move into the modern era while still honouring our established (yet outdated) brand would not be an easy task. We could not be more pleased with how receptive the designers were to our vision and feedback – which resulted in a superior final product than we could have ever expected. We have since entrusted Creative Square to design our façade signage, numerous event posters, our take out packaging, and our social media banners/pictures.”

Block 1912 Logo

Jorel Pepin
Former Owner, Block 1912

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