The Dance Studio

Branding, Print

Bringing simplicity and style to the Leduc dance scene.

We were tasked with developing new branding for The Dance Studio located in Leduc, AB. Our goal was to develop a cohesive brand identity that accurately represented the studio and set it apart from competitors in the Leduc area.

By developing a strong, cohesive brand identity, our aim was to help The Dance Studio attract new students and strengthen its reputation in the local dance community. This included a simple black and white colour scheme and a sans-serif font choice that work together to create a strong, memorable brand image across all print and digital mediums.

Introducing Modern & Movement

We wanted to give The Dance Studio a modern and simple look that would appeal to all audiences and stand out among its competitors in the local dance scene.

Offering many kinds of dance classes like hip hop, pole dancing, and ballet classes, we wanted to make sure that movement was a central theme within the logo.

Rejected Concepts