Branding, Print, Social Media, Website
Rebranding one of Kelowna’s most beautiful resorts was an enriching task. Resting on 300 acres of mountainside parkland along the west shore of Lake Okanagan, the Okanagan Beach Club is highlighted as the one true location to spend your weddings, corporate retreats, and special events.
The OBC is a fairly large facility that features two event spaces, a beach side ceremony site, a 9 hole golf course, tennis courts, outdoor swimming pools, a full service marina, a tiki/taco bar, and a bistro.
We wanted to create a clean and concise brand identity that would work in all areas of the resort.
Because the beautiful city of Kelowna is such a scenic and highly visited area, there are a large number of resorts along Lake Okanagan. In our research before the design process began, we noticed a lot of branding from the other resorts used earthy tones and that were dark and dull. The idea behind our branding was to use a colour that is vibrant, exciting, and screams ‘fun in the sun’.
We designed obcresort.ca to showcase the beautiful resort and the numerous amenities it offers. Booking your future events at this gorgeous destination has never been easier.
Take some time to check out the menu from their OBC Bistro or Tiki/Taco Bar and book yourself a boat from the Marina!