Living Benefit

Branding, Print, Social Media

Extra coverage to protect you and your loved ones.

We were given the opportunity to design a branding package for an amazing company called Living Benefit that offered supplemental life insurance to its customers. We created them a logo, social media images, business cards, newsletters, and post cards. Supplemental life insurance is extra coverage that you can place on top of your current term life insurance policy and will cover you for a larger amount, or offers coverage for specific costs, like funeral expenses.

The simple but effective idea behind the branding is combing the L & B to create a heart that represents health and the extra coverage Living Benefit can provide for you and your family. The use of the light green was to add strength to that idea and vision as green represents safety, growth, prosperity, and of course health.