Rebranding the friendliest online coffee shop.
We were tasked with revamping the branding for our favourite online coffee store, friendlybarista.com. They were looking for a fresh and more welcoming appearance to suit their name.
Our first step was updating the logo to be more approachable and choosing warm and welcoming colours for the overall aesthetic. By embracing a friendlier branding strategy, Friendly Barista is now able to better connect with its target audience and stand out in a crowded online marketplace.
By updating the visual elements of the brand across all customer touch points, including the website, social media profiles, and marketing materials we were able to ensure that its new branding is consistent, cohesive, and effective at communicating the coffee shop’s brand identity and values.