Block 1912

Branding, Print

Rebranding the heart of Whyte Avenue.

We were given the opportunity to rebrand Edmonton’s famous café and bakery, Block 1912. Tasked with modernizing the brand of this almost 30 year old award winning business, we gave it the refresher it needed without sacrificing its charm.

Filled with low hanging lights and a large exposed brick wall – this café emits a strong homey feel that its customers are gravitated towards. We wanted the rebrand to emulate the same effect. A new and modern look but with a comfortable and familiar feeling.

The results speak for themselves and the café remains a city wide treasure.

Updated Logo

Previous Logo

Business Cards

We also constructed business cards for the owners as well as management. We kept the design clean and simple.